Photo: via Sotheby's

The latest installment of Sotheby’s campaign, “Your Life is Global. Sothebys.com is mobile,” promotes their newfangled mobile absentee bidding technology with an ad featuring a man tapping on his laptop, amid the evening glow of a luxurious thatched hut in the remote wilds of somewhere.

There is what appears to be a painting of a cheetah hanging on the wall,  suggesting our collector may have a yen for wildlife art. Thank heavens he has wireless in the African plains or where ever he may be so he may transmit an absentee bid.

“Can’t make the sale?” asks the ad. “Not to worry.”