Sotheby’s new campaign for their mobile application (“Your life is Global. Sothebys.com is mobile)” touts the fact that collectors may peruse upcoming lots on their hand-held devices, liberating them from the tyranny of the desktop computer.

My personal favorite features a gray haired man, at the helm of what looks like a pricey yacht, an iPhone tucked into his right hand. A white-jeaned babe reclines beside him. She doesn’t get to drive the boat nor surf the web. While a number of states have banned texting and car driving, I’m not sure where boats fit into all of this.