Hirschl & Adler Galleries at 21 East 70th Street, priced $22.5M © Photo: Lindsay Pollock

By Mackie Healy, Art Market Views Contributor

On the off chance there are any homeless, cash flush art dealers…

A five-story Upper East Side mansion, home to Hirschl & Adler Galleries for 33 years, has been tagged $22.5 million and is listed with Leslie J. Garfield & Co. (Click here for listing).

The seller is Felicie Balay and two children of the late dealer Roland Balay.

The price is less than half the $49.9 million price tag on the adjacent, larger, 19 East 70th Street, occupied by Knoedler & Co. The Knoedler homestead has been for sale since December 2009, originally priced $59.9 million. See Sotheby’s listing here.

Hirschl is relocating to the Crown Building at 730 Fifth Avenue in November.

The new 13,000 one-floor venue will house the dealer’s array of American fine art, furniture, silver, lighting, glass and ceramics. The Crown Building is also home to Greenberg Van Doren, Nohra Haime, D. Wigmore Fine Art and others. Forum Gallery arrives in October.

Hirschl & Adler was founded in 1952 by Norman Hirschl and Abraham Adler. Originally housed in the Marguery Hotel on Park Avenue, the gallery occupied a townhouse on East 67th for nearly 20 years before moving to the 70th Street outpost.

Stuart Feld joined in 1967, and has served as President since 1982. Daughter Liz came on board in 1999, after receiving her masters degree in Fine and Decorative Arts from Sotheby’s Institute in London. She is currently the director of American decorative arts.

Hirschl & Adler specialize in American and European paintings, watercolors, drawings, and sculpture from the 18th through the early 20th centuries; American prints of all periods; and American decorative arts from 1810-1910.

The new venue will also house Hirschl & Adler Modern, whose inventory includes works by Georgia O’Keeffe, Charles Sheeler, Charles Demuth and the estate of Fairfield Porter.