Ciao “Hell, Yes,” as Isa Genzken’s “Rose II” Arrives at New Museum
New Museum facade with Ugo Rondinone's soon to to "Hell, Yes" sculpture
By Mackie Healy, Art Market Views Contributor
Ugo Rondinone’s rainbow exhortation, “Hell, Yes!” will exit the second floor facade of the New Museum’s Bowery building. A twenty-eight foot tall red rose will replace Ugo’s peppy chant, which was installed in December 2007 at the New Museum’s opening.
German-born sculptor Isa Genzken’s 3-D floral installation was originally created in 1993 and reprised in 2008.
Genzken was married to Gerhard Richter for thirteen years. She is represented in New York by David Zwirner.
“Rose II” will be on display at the end of November. The New Museum plans to reinstall the “Hell, Yes!” in another location.
Isa Genzken's Rose, to be installed on second floor ledge at New Museum, image via New Museum
It’s embarrassing to mention that she was married to Richter for 13 years. As if that grouchy boring traditionalist should even be mentioned in the same sentence as IG.